Doing Media Research
- Format: Paperback / softback
- Authors: Michael Stevenson, Misha Kavka
- Language: English
- Book Publisher: Sage Publications Ltd
An undergraduate introduction to the research process and research methods in media studies. Uniquely student-centred, and built around first year teaching at the world’s #1 ranked media studies department.
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Product code:
9781529602043
What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.
You will encounter:
- A ′Fundamentals′ section covering eight big topics like ′what is method?′
- A global perspective reflected in case studies of media research in Asia, Africa and South America
- Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
- Integrated discussion of contemporary issues like the ethics of social media research
This essential companion will empower any media student to tackle their research with confidence and skill.
