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Marketing Communications

Format: Paperback / softback
Authors: John Egan
Language: English
Book Publisher: Sage Publications Ltd

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.

Product code:

9781529781212

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries

Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis

Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent’s University, London.